Get More Likes on Your Facebook Page Using Facebook Advertising
How to get thousands of cheap likes using Facebook advertising.
By. Jacob
Edited: 2020-12-18 00:40
Something many page owners would like to know, is how to grow their pages. We often see pages with thousands of likes, and they do not seem anymore interesting then our own. Typically, they will also have good engagement on posts, with comments and likes. So, what is going on?
Most likely the page owner is boosting posts to get engagement. Boosting can be very expensive, depending on a number of factors. Generally, if the competition is low, then the price for advertising will also be low. Page owners can both take advantage of this to grow their pages, and to increase engagement. But you will have to experiment with target settings, to find what works the best.
As of the writing of this, targeting countries like India has a huge potential, because currently the number of people connected to the internet is growing in India. Right now, if you create a campaign, advertising in India is very cheap, and you can literally gain thousands of likes on your Facebook page.
Another thing to consider, by targeting a country where Internet use is still rapidly growing, the Facebook users who see your ad, likely, will not have developed much ad-blindness yet, and this in itself may result in higher engagement.
Quality of Likes
Obviously the quality of likes does matter, and generally the engagement from the likes you will get is not going to be that high. However, I am not just interested in engagement as a page owner. I am also interested in improving my potential reach.
If we look at the accounts gained through advertising, that are also engaging with our pages, then many accounts appear to be fake. This is not necessarily because it is the case. I have many real friends on Facebook that has accounts that appear fake.
An account that appears fake in my eyes would have little or no content, no profile pictures or a fake profile picture, and bogus personal information.
It is important to understand that many real users have suspicious looking social media accounts. For example, it could be that the account owner is not very skilled with Facebook, or they feel uncomfortable including a real photo of themselves. Another explanation for some weird looking accounts could be that people only access Facebook through phones with poor internet connectivity, and therefor has not had the patience to properly fill out their accounts.
In short. We should not be quick to jump to conclusions about the accounts liking our pages. Most likely a good chunk of those "fake looking" accounts actually got real people behind them. With time, people may start improving their accounts, add more pictures and other content.
Social media is a numbers game
Even if many accounts are fake, there is still some value in the likes. In theory at least. Every like increases your chance of organic growth and engagement, since it might draw in people that are connected to those accounts. Not only that, it also makes your page look more popular to users; not that we should inflate our numbers, but it is a simple fact that some people do look on these numbers to establish authority.
If you look at other big pages, then it is typically easy to tell if they have been using Facebook advertising to grow in this way. They will often have very low engagement on their posts, some posts getting no likes, or only very few likes. Compare the number of post likes to the number of page likes, and you can get a good idea about how the page gained those likes. Again, do not be quick to jump to the conclusion that those likes are useless because they are not engaging with the page — that would simply be false — the page could be in its early stages of a growth oriented advertising campaign, and the engagement may very well kick in later on.
I would not necessarily recommend Facebook advertising to everyone. It may work for some types of pages, while it will be completely useless for others. Beamtic's Facebook page does not seem to have benefited, and it has almost 15.000 likes by now — yet the organic reach is still terrible.
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